Product Marketing Manager

Job Summary

Manages all aspects of marketing programs for specified products. Designs, develops, and executes marketing strategies, pricing strategies and directs advertising and promotional activities. Responsibilities may also include research and evaluation of new products.

Identifies, manages and delivers product development guidance, customer and market requirements and product specifications. Monitors and prepares competitive analysis and provides marketing support, including marketing analysis, planning and project management including budget control.

Essential Functions

• Accountable for developing, implementing and managing the product portfolio by writing and implementing product marketing plans including target specifications, price sensitivity analysis and providing data related to competitors, the market, market and customer segmentation, product positioning, revenue and unit forecasting and pricing strategies.
• Responsible for maintaining knowledge of the trends and competitive activity relevant to the product and market dynamics.
• Responsible for implementing corrective actions where required.
• Map out product line extensions and recommend technology licensing, co-marketing and/or co-promotion relationships that drive successful adoption and performance of the products.
• Provide recommendations regarding the commercial applications of products.
• Responsible for identifying and developing effective promotional and sales tools and collateral marketing pieces, including technical application notes with development colleagues. Coordinate marketing communications activities and plans.
• Actively participate with internal departments (Biology, Business Development, and Engineering) by providing marketing input on potential new products or product enhancements.
• Advanced skills Microsoft Excel and PowerPoint skills required.

Education

Bachelor’s degree in Biology, Chemistry, Biochemistry or related discipline, or the experience is required. M.B.A. preferred.

Experience

Three to five years experience in a similar product management or marketing role. Sales and/or business development experience is a plus. Strong communication, analytical, financial modeling, project management and planning skills necessary. Business development and cross-functional team leadership experience preferred. Proven ability to identify new business opportunities, set and meet aggressive objectives and develop strong working relationships also preferred.

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